How Beaudin Bags Make It to Store Shelves
Have you ever wondered how boutique shelves are filled with unique, stylish products like Beaudin bags? It’s not magic—it’s a carefully orchestrated process that starts long before you spot that perfect bag on display.
Let us take you behind the scenes of one of the most exciting parts of our business: showcasing Beaudin at the Atlanta Market, where store owners from all over the country gather to discover the next big thing for their boutiques.
Setting the Stage
The journey begins with setting up our space in the Best of Show showroom, one of the most coveted locations at Atlanta Market. Every detail matters—how the bags are displayed, the flow of the space, and even the lighting.
This year, we focused on creating a space that reflects the heart of Beaudin: stylish, sustainable, and purposeful. Each of our bags, handcrafted from upcycled and leather materials, tells a story—one we’re proud to share with store owners.
Meeting Store Owners
Here’s where the magic really happens. Store owners from across the country stop by to explore our collection, try on bags, and ask questions.
For many, it’s not just about finding a beautiful product—it’s about connecting with our mission. They love hearing that Beaudin bags are made with sustainability in mind and that proceeds from every sale help fund Door of Hope, our initiative to build safe havens for those affected by human trafficking.
The Journey to Beaudin’s Showroom
Imagine a buyer stepping off the busy street and into the vibrant atmosphere of Atlanta Market. They navigate the halls filled with brands and products, their eyes set on one goal: Beaudin’s beautifully crafted handbags.
As they make their way to our Best of Show showroom, the anticipation builds. Once they arrive, it’s all about discovery. They try on our bags, ask questions, and learn about our mission to support those affected by human trafficking.
If you’ve ever shopped at one of the 500+ retail stores that carry Beaudin, you’ve experienced the result of these partnerships. For over eight years, our bags have been loved by boutique shoppers across the country—and this year’s collection is no exception.
Bringing the Display to Life
At the end of the day, it’s all about making an impression. Our final display was filled with timeless designs and modern twists, reflecting Beaudin’s signature style.
The response? Store owners couldn’t wait to bring our bags into their shops. We heard words like “unique,” “stunning,” and “purposeful”—and that’s exactly what we strive for.
Gratitude and Growth
As a shopper, every time you pick up a Beaudin bag in your favorite boutique, you’re supporting a journey that began at places like Atlanta Market. Behind every product is a story of passion, hard work, and purpose.
While we’re newer to selling online, wholesale has been the backbone of our business for years. And each new partnership helps us grow—not just as a brand, but in our mission to make an impact.
So, the next time you shop small and find a Beaudin bag on the shelf, know that you’re holding more than just a handbag. You’re holding a story.
Stay Connected!
Want to see more behind-the-scenes moments? Check out our social media for photos and videos from Atlanta Market, or shop our latest collection online.
